THE PRETTY GIRLS MOVEMENT

Pretty Girls Beauty is a black and women-owned Cosmetics brand that was founded by Alli Carter, a young women determined to make a change, and help young women grow, and inspire them. As a young black woman, she realized how hard it was to be herself in a society that tries to tell us who to be, how to think, and how to feel. Then is when she realize, other young women must feel the same.

The Pretty Girls Movement was then started in 2021 on TikTok, and has since inspired over 15 million young women all around the world. A movement to inspire, encourage, and grow, the Pretty Girls Movement is welcome to anyone regardless of physical appearance. Being a Pretty girl is not about what’s on the outside but it’s about how one treat others and how one views themselves.